What is RTA’s MainStreet program?
MainStreet is a regional small business assistance program focused on minimizing the construction impact on the business community along all Regional Transportation Authority (RTA) roadway and improvement projects. This program is also made available to the regions municipalities for non-RTA transportation projects provided there is a reimbursable funding source for its business assistance services.
Who is eligible to receive these services?
All businesses located within a quarter mile of the construction zone on RTA-funded transportation projects are eligible. Businesses outside this zone may contact us for special consideration of services if they believe they will be impacted.
How much will these services cost me?
Nothing… services are free and made available to all businesses within the quarter mile zone.
What do businesses need during an improvement project?
Transportation improvement projects have many effects on businesses, most notably the potential loss of revenue which can jeopardize a business’s cash flow, operations and functionality. This has the potential to put them out of business. Business losses due to transportation construction projects can run up to 50 percent with typical averages in the 15 percent to 25 percent range. Not all businesses are impacted equally or negatively with many variables and factors determine business impacts. Again every business has unique needs depending on the project. Some of these needs may include the following and may require some form of action by the MainStreet business assistance consulting team.
- Communication
- Project Information
- Design Considerations
- Access
- Signage
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- Accommodations
- Preparedness
- Planning
- Maintain Revenues
- Issue Resolution
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- Timing
- Positive Cash Flow
- Empathy
- Sustainability
- Growth Opportunities
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Why do you want my e-mail?
Whether or not you provide your e-mail is optional. However, e-mail has proven to be the quickest, most effective and least costly method to disseminate project information. We ask for e-mail addresses because municipalities frequently use e-mail to provide project updates and other types of communication in an attempt to better serve the business community.
How will I know if I need or can benefit from business assistance?
Call our MainStreet hotline at 838-4352 or discuss directly with your MainStreet liaisons/ombudsman when they visit. Our team has many years of direct experience on what to expect during road construction projects; how it could affect you and more importantly how we can help you get through it.
What makes for successful construction mitigation?
National studies and MainStreet’s direct experience show that successful construction mitigation comes down to executing in three major areas. MainStreet services occur within the first two.
- Effectively communicate to the business community both before and during the project
- Help businesses directly plan for and act on elements that may negatively impact them
- Finish the project as fast as possible.
What services are provided?
MainStreet services are broken into four general sub-categories:
- Informational Liaison
- Construction Ombudsman
- Direct Consulting
- Additional Services & Resources
What services are NOT provided?
- Compensation (i.e., reimbursement of lost revenue, advertising costs, marketing budgets, etc.)
- Tax deferment or exemptions (i.e., property, sales or income tax)
- Property appraisal, acquisition and relocation (municipalities provide these services if required)
Who are typical participants?
Participants of the MainStreet program typically are small business owners and managers, commercial property owners, property management companies, non-profit entities and business associations. The anticipated number of business clients that will be engaged by the MainStreet team over the 20-year RTA plan will be around 12,000. MainStreet has touched over 4,000 in the first 5 years of the RTA plan.
Who are the MainStreet consultants?
The MainStreet consulting team is assembled from a pool of qualified independent contracted small business consultants. Each consulting team is put together specifically for each business client based upon the client’s specific needs and requirements. MainStreet’s consultants provide services in most business disciplines and pride themselves on the diversity of consulting deliverables and work products created for its business clients. MainStreet promotes and fosters a collaborative, communication focused, results oriented consulting environment, whose primary focus is always on delivering the best services to the businesses.
What is involved in the consulting process?
An independent, private sector contracted consultant, will meet with you to discuss your anticipated business needs. For many businesses, this may be as simple as receiving timely project updates, traffic control plans and other communications. For others, this may include detailed construction readiness plans tailored to specific needs. Some businesses also may want a complete business assessment of their operations, resulting in recommendations and additional free consulting services and deliverables. Finally, the participating business will be asked to give autonomous feedback about the services provided and about the program overall.
During the consulting process how much time can the consultant spend working with me?
Every business and project is unique, so we look at many factors when determining how much time a business may require and how you may benefit from our program. Most consulting falls between 30 and 75 hours with the majority clocking in around 40-50 hours. Mainstreet looks at 22 different criteria when allocating consulting hours. Some of these factors include:
- Potential construction impacts (i.e., related to the project’s size, scope, schedule, duration, nature of closure, etc.)
- Business proximity to planned construction activities
Type of business (i.e., retail, dining, service, office, manufacturing, trades, non-profit, etc.)
- Nature of business (i.e., destination, convenience, competitors or substitute products /services, etc.)
- Business access (i.e., pre, during and post construction)
- Longevity at current location (i.e., start-up, established, franchise, multiple locations, etc.)
- Acquisition or relocation requirements by the municipality
- Other factors (i.e., company size, sales volume, profitability, growth rate, opportunities, economic conditions, etc.)
What are some examples of deliverable that you have provided?
After the assessment process the clients determine with the consultants what one or two key deliverables would be the most valuable. Every business is unique and may require different things at different points in the life cycle of their business; as a result the deliverables provided are as varied as the needs. Here are some examples of the deliverables that we have already delivered to clients:
Formal Business Assessment / Business Plan Review / Cash Flow Analyses/ Budget Planning / Guerrilla Marketing / Merchandizing Training / Business Turnaround Plan / Job Costing / Sales Development & Training / Multi-Product Breakeven Analysis / Retail Signage Plan Inventory Control / Marketing Strategy / Image Packaging / Business Valuations / Newsletter Design / Business Association Development / Branding Strategy / Technology Planning / Sales and Inventory Tracking Report / Website Review / Succession Planning / Presentation Training / New Product Introduction / Vision Statement Creation / Time Management Plan / Customer Loyalty Program / Business Mentoring and Coaching / Management Plan / Social Media Marketing / Employee Manual / Communications Plan / Search Engine Optimization Manual / “True Colors” Workshop / Customer Surveys Development / Grand Opening Plan / Accounting Software Training / Promotions Plan / Strategic Marketing Plan / Hispanic Bi-lingual Target Market Tactics / Work Order Training Report / Exit Strategy / Key Indicator Efficiency Report / Decision Making Workshop / New Product Cost Analysis / Strategic Operations Plan / Startup Plan / SWOT Analysis / Off-site Marketing Display / Tag Line Development / Team Building / Targeted Customer Identification / Public Relations Plan / Strategic Planning / Media Event Plan / Mission Statement Creation / Direct Marketing Materials / Customer Database Development / New Website Creation & Training / Construction Readiness Plan / Logo Design / Media Buying Review / Product Mix Analysis…and many more!
Will sensitive business information remain confidential?
Yes, only basic contact information is included in our outreach database. Information pertaining to your specific operations will be given at your discretion and confidentially maintained between you and the independent MainStreet consultant.
What if we are required to relocate because of the project?
We understand that if you are required to relocate as part of a municipality’s project plan this can have many impacts on your business. MainStreet increased business consulting services both pre and post relocation in these special cases.
What results can be expected?
In general, the better prepared a business is before heading into an improvement project, the greater the chance for success. MainStreet can provide the tools and services that have historically worked. However, the level of success that a business experiences depends on factors including working with an independent MainStreet consultant, maintaining a “can do” attitude, and being determined to plan and implement a variety of mitigation strategies. In other words, we believe that it is far better to be proactive than to be reactive.
How do I know that MainStreet is accountable and that my tax dollars are going to good use in this program?
MainStreet is a required program element within if the Regional Transportation Authorities 20 year plan. To monitor our programs success they perform continual performance tracking through a direct business (client) feedback process.
- High Client Satisfaction
Performance rankings in eight categories of service
78.6 % Excellent
18.0% Good
3.1% Fair
0.3% Poor
100%
- 100% “Excellent” Value Rating
Answer to questionnaire question: “Overall, how much value do you believe MainStreet provides to small business?”
- 50% inspired to say “Thank You” directly
MainStreet, RTA, municipalities regularly receive appreciative feedback in the form of letters, cards, notes, phone calls, etc. from businesses who have worked with our team
MainStreet also is also held directly accountable through standard RTA audits while providing regular updates to the following:
- Public at large
- Project team
- Transportation departments
- Municipalities and jurisdictional agencies
- Technical Management Committee (TMC)
- Pima Association of Governments (PAG)
- RTA Management Team
- Citizens Accountability for Regional Transportation Committee (CART)
- RTA Regional Council
How engaged has the MainStreet Business Assistance Program been with the business community?
MainStreet’s program was fully implemented in spring of 2008. Since that time MainStreet has
- Logged 20,000+ business liaison and construction ombudsman visits
- Engaged 4000+ businesses and property owners on 31 regional projects
- Attended 1100+ project and construction meetings for businesses
- Provided confidential business consulting to over 250 companies
- Follow-up and resolution on 100’s of specific business issues, questions and concerns
What can I do next?
To learn more about the program or to begin working with the MainStreet Business Assistance team, please call (520) 838-4352. We are here to help!